외식프랜차이즈 기업의 내부마케팅 요인이 슈퍼바이저의 직무만족에 미치는 영향

This study aims to examine the effect of internal marketing factors of food-service Franchise Companies on supervisors' job satisfaction. The survey was conducted among 100 supervisors who currently work in domestic food-service franchise companies specialized in chicken, porridge, Korean fast food, pizza, coffee, and desert. Analysis of this study shows that internal marketing does have a significant effect on supervisors' job satisfaction. In detail, empowerment, compensation system, and internal communication have significant effects on supervisors' job satisfaction. The result of this study can be applied to supervisor management strategy of restaurant franchise companies.