아웃소싱 우회로를 위한 프랜차이즈 가맹본부의 지배전략: SK네트웍스의 스피드메이트를 중심으로

The franchise is understood as an advanced management system in that they can reduce business risks and seek synergy through cooperation between franchisee and the franchisor. However franchise can function as ‘contractually specific form of outsourcing’ or ‘pinnacle of sophistication’ in the sense that it pass risks on to the franchisee and generate dependent self-employed. This paper analyzes the status of Korean major company’ franchise use by targeting SK Networks’ SpeedMate as an example of supporting the latter's claim among the above views. First, I will explain the common attributes of franchises and outsourcing, and then trace the historical transformation process of the Speedmate franchise business. The company ownership of outlets was first operated by workers are employed at franchisor, but was outsourced in the early 2000s and managed by independent contractors, and then was operated by franchisee after 2012. SK Networks used its franchises not to innovate production through cooperation with franchisee, but to reduce labor costs, evade labor law obligations, and increase profits. In accordance with the goals and strategies of the franchisor, the franchisees were changed from a worker to subcontractor and to a dependent franchisees, and expedient and perjury were sometimes used to do so. To this end, sometimes expedient and illegalities were used. As a result, the autonomy and discretion of the independent contractor disappeared and economic dependence deepened. In that respect, this paper judge SK Networks has been using franchise for the outsourcing bypass.