관광목적지 매력성이 목적지만족에 미치는 영향

The purpose of this study is to explore the effects of tourism destination attractiveness on the travel destination satisfaction and travel cost in Korean society. To achieve this purpose, this study used a survey instrument of structured questionnaires by self-description method, distributed from March 18th, 2019 to March 29th, 2019 for approximately two weeks. The research sample was taken from travel consumers who have traveled to the tourism destination (and festival place) in Korea at least one or more times. The respondents are living in Chungbuk Cheongju City and are students of the Academy of Continuing Education of C university. A total of 100 questionnaires were conducted and 68 (68%) valid samples were used in frequency analysis, factor analysis, reliability analysis, correlations analysis, and regression analysis utilizing SPSS V.25 program. The results of this study are as follows: in regards to tourism destination attractiveness, (1) novelty (i.e., awesome, amazing, wonderful) directly influenced destination satisfaction (i.e., shopping, environments, food and beverages), (2) entertainments (i.e., fun, enjoy, exciting) directly influenced destination satisfaction (i.e., shopping, environments, food and beverages), and (3) historic and culture site (i.e., art, music, tradition) directly influenced destination satisfaction (i.e., shopping, environments, food and beverages). Implications of this study provide theoretical and insightful contributions and also practical suggestions are discussed.