신 환경 패러다임 인식을 활용한 계단식 논에 대한 경제적 가치 추정연구

The purpose of this research is to estimate the economic value of terraced rice fields. Terraced rice fields are regarded as a representative resource in the context of rural tourism. To estimate the value, this research adopted the contingent valuation model. The theoretical underpinning of this research is a new environmental paradigm because terraced rice fields are valuable to preserve. Given the theoretical foundation, this research derived two elements. These include human centered and nature centered. The main tool of this research is survey. The survey participants are Chinese tourists and they have experience visiting terraced rice fields. The number of observations is 221. To analyze the data, this research carried out frequency analysis, exploratory factor analysis, reliability analysis, and logistic regression. The results indicated that income level is an essential element to account for the willingness to pay for the preservation of terraced rice fields. Also, the results showed that the nature centered element is positively associated with the willingness to pay. Using the estimation, this research computed the amount of willingness to pay. There are two sorts of willingness to pay (mean and truncated) The mean willingness to pay is 17,977.63 KRW, while truncated willingness to pay is 11,371.39 KRW. This research contributes to the literature by extending the accountability of a new environmental paradigm into the domain of rural tourism