지역주민의 지역애착이 축제의 혜택, 손실 및 지지도에 미치는 영향 : 시흥갯골축제에 방문한 시흥시민을 중심으로

The purpose of this study is to find out how the attachment of local residents affects the relationship between the benefits and losses of the festival and the tendency of supporting the festival by locals. The research survey was carried out to local residents in Siheung who attended the Sihung gaetgol festival for three days starting on September 22, 2017. A total number of 149 questionnaires were used for the analysis. In this study, frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis were conducted using the SPSS 23.0 program. Exploratory factor analysis shows dependency and intimacy belong to the construction of attachment. Multiple regression analyses for hypotheses showed that dependence and intimacy, which are sub-factors of attachment, have significantly positive effects on the festival benefits, but only dependence on the loss has significantly positive effects. The benefit of the festival influenced a positive impact on support, however, the loss had shown to have a negative effect. Thus, hypotheses H1-a, H1-b, H2-a, H3, and H4 of this study were adopted, and H2-b was not statistically significant. According to the results of this study, the most important priority is for local residents to develop a positive attitude toward local festivals which can impact the successful holdings of local festivals. Based on the research results, we will In addition, the results suggest the larger attachment of local residents to the community, the more attention and participation they have in the community activities.