호텔기업 조직자본 관점의 혁신성이 서비스혁신성과에 미치는 영향 : 혁신저항의 크기에 따른 차이검증

This study is based on organizational capital perspective for innovativeness and innovation resistance of employees in the hotel industry. The organizational capital is considered as one of the measurement indexes for innovativeness and innovation resistance should be managed for success of service innovation performance. Despite much research on organizational capital and innovation resistance, little is currently known about organizational capital perspective for innovativeness and innovation resistance in the hotel industry. This study explores the effect of innovativeness in the hotel organizational capital perspective on service innovation performance and examines the difference effect of innovation resistance. Five star hotel employees who have worked over two years were used as samples. The data were collected from 327 surveys, of which 309 surveys were considered valid and used in the analysis. Exploratory factor analysis, reliability analysis, multiple regression analysis and chow-test were performed. argues The results show that the importance of organizational capital and management of innovation resistance are necessary for producing successful service innovation performance. Through these results, this study suggests that hotels should increase IT capability, renewal and development activities, and decrease innovation resistance.