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학술논문경영과학2019.06 발행KCI 피인용 1

시황 및 ICO 자금조달 결과에 따른 블록체인 스타트업 조직 구성에 관한 연구

A Study on Organization of Blockchain Startup According to Market Situation and ICO Funding Result

이정민(한양대학교 기술경영전문대학원); 이희정(한양대학교)

36권 2호, 1~20쪽

초록

ICO is a newly attempted funding method in the blockchain field in 2013, with an increasing number of projects each year. However, the number of startups failing to raise funds below $100,000 has risen from 51% in 2017 to a maximum of 75% in the second quarter of 2018. Accordingly, startups preparing for ICOs need to study what factors affect successful funding. In this study, we apply the formal concept analysis technique to classify the major occupational groups in the block chain field as development, legal, public relations, business development, financial and investment attraction. As a result of the analysis, we found that the job of the marketing is particularly important when the market situation is good. When the market situation is not good, the job of the business development such as securing a strong business partner was identified as important.

Abstract

ICO is a newly attempted funding method in the blockchain field in 2013, with an increasing number of projects each year. However, the number of startups failing to raise funds below $100,000 has risen from 51% in 2017 to a maximum of 75% in the second quarter of 2018. Accordingly, startups preparing for ICOs need to study what factors affect successful funding. In this study, we apply the formal concept analysis technique to classify the major occupational groups in the block chain field as development, legal, public relations, business development, financial and investment attraction. As a result of the analysis, we found that the job of the marketing is particularly important when the market situation is good. When the market situation is not good, the job of the business development such as securing a strong business partner was identified as important.

발행기관:
한국경영과학회
DOI:
http://dx.doi.org/10.7737/KMSR.2019.36.2.001
분류:
경영학

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시황 및 ICO 자금조달 결과에 따른 블록체인 스타트업 조직 구성에 관한 연구 | 경영과학 2019 | AskLaw | 애스크로 AI