Analysis of Influencing Factors on the Successful Startup of University Students and Ways to Improve the Success

Universities cultivate entrepreneurship through various startup education, nurturing preliminary leaders with leadership and responsibility, as well as discovering business items and successfully commercializing them to create new jobs. Whether these efforts by central and local governments, and universities are achieving their intended achievements should be objectively examined and more realistic policies should be sought. This study used structural equation model to present a feasible alternative for entrepreneurship success by analyzing the factors affecting entrepreneurship success expectation of university students, university graduates, and graduate students who took startup education and started or preparing startups. Based on previous studies, key variables comprised startup support system, entrepreneurship, entrepreneurial resource capability (detailed variables: knowledge capability required for startup, social support, family support/ funds, etc.), startup education, startup readiness, entrepreneurial self-efficacy, expected startup success (detailed variables: entrepreneurial rewards, occupational goal, overcoming failures, sustainability), etc..