Research on Evolution of Regional Synergetic Cross-border E-Commerce Ecosystem

Based on the ecosystem theory, the theory of regional synergetic cross-border e-commerce ecosystem is put forward. According to the theory, regional synergetic cross-border e-commerce ecosystem is composed of environment and various species. Its evolution is the result of game between environment and components and among components. Especially, the synergetic development of regional ecological communities has an important impact on ecosystem evolution. Its evolution process is gradual, including four stages: synergetic constrution, synergetic expansion, synergetic co-opetition and synergetic innovation. On this basis, taking the cross-border e-commerce ecosystem in Beijing-Tianjin-Hebei as an example, this paper applies the theory of regional synergetic cross-border e-commerce ecosystem to analyzed the status quo of environment and species of cross-border e-commerce ecosystem in Beijing-Tianjin-Hebei and the impact of its basic relationship. The results show that the cross-border e-commerce ecosystem in Beijing-Tianjin-Hebei is in the stage of synergetic expansion. On the advance of the cross-border e-commerce ecosystem in Beijing-Tianjin-Hebei, policy support and supervision, scientific and technological innovation, cross-border logistics support and integrated service system construction will be valued, and the focal point will be strengthening regional synergy by building regional core competitiveness, rational positioning and dislocation development.