CEO의 리더십과 사회 압력이 기업의 경영성과에 미치는 영향: 지속가능경영 활동의 매개효과를 중심으로

In recent years, there has been a growing awareness that many companies over the world can not guarantee sustainable growth and development by pursuing economic benefits alone. Therefore, it is shifting to sustainable management considering environmental activities and social activities. In other words, sustainability management, which can contribute to the sustainability of mankind and company, focusing on multinational corporations, is rapidly spreading as a new management paradigm. And this change in management style is no exception to emerging Chinese companies. Recently, the biggest change in China's social responsibility management is shifting from government-led to voluntary participation of companies. On the back side of this change, Chinese CEOs are changing their consciousness. On the other hand, when conducting sustainability management, companies are not only influenced by the CEO's leadership (i.e., willingness and capability to implement sustainability management) internally, but also by the other social pressures of external. Such social pressures of external can be divided into domestic pressures (e.g., otherdomestic companies, citizens, national governments) and foreign pressures (e.g., other foreign companies, international organizations, foreign governments). In this context, this study examined how the CEO's leadership and the social pressures influence the business performance of the company. In the meantime, this research also tried to examine the mediating effects of three sustainable management activities (e.g., economic activities, social activities, and environmental activities). As a result of the empirical analysis, the results of all mediating variables from the independent variables, and the results of all the dependent variables from mediating variables showed significant statistical results. In addition, all three sustainability management activities showed partial mediating effects