상표데이터기반 비즈니스 인텔리전스 :활용사례 및 연구이슈

A trademark is an intellectual property and recognizable sign, design, or expression that identifies goods andservices of a particular business entity from those of others. Despite the application potential of trademark datathat contain information about products and services firms are providing into the market, business intelligencethat supports decision making with insight generated from trademark data remains an unexplored research area. Therefore, for the purpose of facilitating trademark data-based analytical studies, this study 1) introduces thetrademark system and the trademark data structure, 2) presents simple but exemplary applications, such ascompetitive firm analysis and corporate business portfolio analysis, using the Korean trademark data, and 3)lastly discusses future research issues for trademark data-based business intelligence. We believe this study willcontributes to follow-up research and researchers, by providing applications and research issues in the field oftrademark data analytics.