AHP를 이용한 해외부동산 투자 의사결정요인 분석 - 베트남 하노이시 아파트를 중심으로 -

Recently, the domestic housing market recession has prompted private and institytional investors to invest in overseas real estate. In addition, the investment has been concentrated into Southeast Asia despite the lack of institutional and physical infrastructure. This is unlike in the past when investments into a safe real estate market were made centering on advanced countries. Among these, Vietnam is growing fast as an investment area of interest because of its high economic growth rate and systematic maintenance at the government level. This study aims to select investment decision- making factors for private investors in overseas real estate investment and analyze their relative importance. The analysis was performed through a comparison with expert groups and the study findings are as follows. First, as an analysis of the primary level factor showed that decision making factor could be classified into five items. In addition, the relative importance of profitability was higher in the investor group, whereas the relative importance of stability was higher in the expert group. Second, as a secondary level factor, the investor group indicated higher relative importance in expected rental housing revenue, risk of transaction incidents, possible reselling, successful direct/indirect investment experience, and total transaction amount. The expert group indicated the expected rental housing revenue, market information acquisition, possible reselling, household debt scale, and Korea town access as major considerations. Overall, the private investor group recognized profitability and successful investment experience as important decision-making factors and the expert group recognized investment stability and market information acquisition as important decision-making factors in overseas real estate investment decision making.