개인정보 유출 위험에 대한 개인의 인지된 통제성이 위치 기반 서비스 이용 의도에 미치는 영향: 위험 인식의 매개 효과 및 프라이버시 염려의 조절 효과 중심

<Objectives> Personal information leakage has become a critical issue among Location-based Service (LBS) users. Apparently, the purpose of the present study was to explore the effects of perceived controllability, risk perception, and privacy concern with respect to intention to use location-based services. <Methods> A total of 200 men and women who have used location-based services participated in the online survey. Participants were recruited based on gender and age. <Results> The outcomes revealed the statistically significant mediating effect of risk perception between perceived controllability towards personal information leakage threat and the level of intention to use location-based services. Specifically, lower perceived controllability was observed to lead to higher levels of risk perception, which directed to lower levels of intention to use location-based services. In addition, moderate mediation effect concerning privacy concern was found. The effect of risk perception held significant for those with higher privacy concern and not for those with lower privacy concern. <Conclusions> This study confirms LBS users’ perceived controllability, risk perception, and privacy concern as the critical factors for understanding the mechanism of protecting themselves from threat to personal information leakage.