유럽방문 여행객의 라이프스타일, 관광지 선택속성, 관광행동간 영향 분석

The purpose of this research was to identify the relationship between the effects of European tourists‘ lifestyles on choice attributes and tourism behavior (satisfaction, revisit intention and recommendation intention). The survey was conducted with foreign tourists who have been to Europe. A total of 290 tourists were used as a valid sample. In order to test the hypothesis, the type of lifestyle and tourism destination choice attributes were categorized. First, as a result of examining the hypothesis, lifestyle affects social orientation, personality orientation, challenge orientation, safety orientation and health orientation. With the results, there are three types of groups formed such as challenge type, stable type and composite type. Second, as a result of examining the hypothesis, tourism destination choice attributes affect three key figures such as comfort, facility and convenience, and attraction. Third, among the difference between lifestyle and tourism destination choice attributes, people who give considerable thought to comfort, facility and convenience have composite type. Next, in the causal analysis of tourism destination choice attributes and behavioral intentions, the factors of comfort, facility and convenience, and attraction all had negative effects on satisfaction and revisit intention. In relation to recommendation intention, it was estimated that comfort, facility and convenience have a positive effect.