CSR활동 적합성이 조직동일시와 직무열의에 미치는 영향: 공공기관을 중심으로

[Purpose]The purpose of this study is to demonstrate the effect of CSR fit of public institutions on both job engagement and organizational identification. In addition, we have demonstrated the mediating effects organizational identification has on CSR fit and job engagement. [Methodology]By examining theories related to, previous research and discussions on corporate social responsibility, CSR fit, organizational identification and job engagement, 4 hypotheses were derived. In order to verify the derived models and hypotheses, a questionnaire survey was conducted among the employees of three public institutions. The reliability and validity of the collected data were examined, and the hypothesis was verified by analysis of the structural equation. [Findings]As a result of this study, it was confirmed that CSR fit has a positive(＋) influence on job engagement and organizational identification. It was also confirmed that organizational identification has a positive(＋) effect on job engagement. Organizational identification was proved to have a mediating effect on the relationship between CSR fit and job engagement. [Implications]The academic implication is that the additional variable(CSR fit) affecting job engagement has been found. And the　practical implication is　that we need to recognize CSR activities of public institutions can be used to motivate their members and the related administrative efforts should be made.