Corporate Social Responsibility of Apparel Industry: A Case Study of OVS

Sustainable fashion is the new alternative to the fast fashion, The purpose of this paper is to investigate the sustainable operations at an Italian fast fashion brand, OVS and also prove how the fashion industry is related to its CSR. OVS has been improving its value successfully by conducting profound CSR activities in their securing eco-materials, monitoring sustainable manufacturing, reducing carbon emission in distribution, and building social development program. These sustainable operations were also attested empirically. The linear regression analyses were conducted to examinate the relationships between the number of suppliers in each country and their corresponding sustainable society index (SSI) as well as the number of OVS’ store in each country and their SSI. The results showed that human well-being ranking among three sectors of SSI is the only index directly related to the number of suppliers and the number of stores worldwide. To sum up the results, OVS has more stores in the countries which records a higher level of human well-being, while they have less suppliers in the countries which were ranked in higher places in terms of their human wellbeing.