B2B거래관계에서 거래파트너에 대한 지각된 공정성이 관계몰입과 협력에 미치는 차별적 영향

This study is how the different levels of perceived justice by suppliers in B2B relationship affect multidimensional relationship commitment and joint action to the retailer. Supplier’s perceived justice is divided into distributive and procedural justices, and the impact of these variables on the partner joint action and the differential impact on the relationship commitment such as affective and calculative commitment. In detail, the author hypothesized distributive justice has a greater impact on calculative commitment than affective commitment, and the procedural justice have a greater impact on affective commitment than calculative commitment. In addition, it has established a hypothesis that calculative commitment and affective commitment have positive relationship with joint action, respectively. According to a survey of 204 suppliers involved in transactions with the 3 major department stores, all hypotheses are supported. This study presents an academic implication that multi-dimensional perceived justice has revealed a differential effect on the relationship commitment to trading partners, and in practice, it is important to secure distributive justice and procedural justice for trading partners to be aware of in order to promote collaborative activities with retailers and suppliers.