e-Commerce 상에서 빅데이터 서비스제공 기대가 이용의도에 미치는 영향 연구
A Study on the Influence of Expectation of Big Data Service on e-Commerce on the Use Intension
김영국(단국대학교); 염수환(주식회사 씨엘엠앤에스); 김진형(한국 레드햇); 배석민(Graph Blockchain Limited); 정재진(단국대학교)
22권 9호, 1132~1139쪽
초록
Big data is prominently used as a prediction method in achieving a goal, because it can analyze the regularities to predict future results from a vast amount of past data. Furthermore, big data has huge influence in very diverse academic fields. On such awareness, this study analyzed the regular effect of e-Commerce usefulness from the effects which expectations on big-data service affect the usage purpose of e-Commerce usefulness. This study categorized e-Commerce usefulness into quality recognition, service, and ease, and studied how each category works between the relationship of big-data service expectation and the use intention
Abstract
Big data is prominently used as a prediction method in achieving a goal, because it can analyze the regularities to predict future results from a vast amount of past data. Furthermore, big data has huge influence in very diverse academic fields. On such awareness, this study analyzed the regular effect of e-Commerce usefulness from the effects which expectations on big-data service affect the usage purpose of e-Commerce usefulness. This study categorized e-Commerce usefulness into quality recognition, service, and ease, and studied how each category works between the relationship of big-data service expectation and the use intention
- 발행기관:
- 한국멀티미디어학회
- 분류:
- 전자/정보통신공학