지속 가능한 사회적 가치 창출 방안 연구 : ‘사회적 사내기업가’를 중심으로

As the global interest in social values that contribute to public interest and development is increasing, it also emphasizes the importance of cooperation between the actors in creating social values and innovation that focusing on creating economic value. In this regard, Social Entrepreneurship, which has already attracted the attention of many scholars, is the basis for activities dealing with various and complex problems of the world such as poverty, hunger, social injustice, health, education and so on. However, entrepreneurs who aim to create social value, that is, social entrepreneurs, have a difficulty in securing sustainability in reality as they operate mostly nonprofit organizations, unlike commercial entrepreneurs who aim to create economic value. In particular, the unilateral funding from the government or the enterprise or related organizations is a factor that hinders the achievement of the social enterprise's operating goals. Therefore, in this study, 'Sustainable Social Value Creation Model' was established with the aim of deriving measures to continuously generate these social values. This assumes that commercial entrepreneurs can create social values in the process of creating private economic benefits and that social entrepreneurs can also generate economic benefits in the process of social value creation for the public interest. At the same time, we would like to propose a sustainable social value creation strategy based on the role of 'Social Intrapreneur' considering the characteristics of collaborative entrepreneurs on the Outside-In and intrapreneurs on the Inside-Out.