브랜드 이미지를 반영한 유니폼 디자인 개발

Consumers have tended to make brand oriented purchase behaviors rather than products or service itself. Corporations have promoted their identities as corporate identity to consumers by differentiated brand concepts. It is reflected in the uniform design and it plays a role for the identity and value of uniforms with the functions of uniforms in itself. This study aims to research and develop uniform design for integrating identity by projecting and designing uniforms based on the actual cases to improve symbolic identity of brands and develop uniforms for with wearers' functionality and aesthetics. The theoretical background of brand image and uniform design have been multidisciplinary researched for prior search for uniform design. Through it, CI of corporations has been symbolically represented by the basic requirements. And also, the direction of design has been provided for wearers' roles and functions effectively. Starting with the requests of design from businesses, cooperation between firms and universities, agreement of family firms, submission of business plan, contracts of assignment, and presentation of business in development of uniform design were carried into practice. So the presentation of design was made through preparatory stage for the survey of the environment characteristics and wearers' design preference. And also, the uniform design with aesthetics reflecting the symbolism of CI and brand image, the functionality for business ability and wearers' satisfaction, and promotion for brands has been developed, This study is expected to be helpful for actualizing service by developing uniform design suitable for the corporate identity and be the basic reference for uniform design as the convergence & integration study associated with corporations.