중소기업 CEO의 기술마케팅역량, 경쟁전략, 사회적 공헌활동이 경영성과에 미치는 영향

According to ‘The Federation of Korean Industries’, the proportion of small and medium-sized enterprises (SMEs) among Korean commercial firms in 2013 is approximately 99.9%. It is necessary to make various efforts for the business performance of SMEs, which make up the majority of Korean industry. In particular, sustainability growth, efficient use of resources and differentiation strategies will have a positive impact on SMEs' competitive advantage. This paper focuses on SMEs' sustainability management and growth. Based on recent empirical and theoretical perspectives, this study explains the positive impact of corporate social responsibility of address companies. This process demonstrates the CEO's technical marketing capability, competitive strategy, and responsive corporate social responsibility. As a result of the empirical analysis, the CEO's technical marketing capability was positively influenced by the company's competitive strategy. In addition, the responsive corporate social responsibility of SMEs have proven to increase the impact of cost leadership strategies on management performance. SMEs are not actively involved in corporate social responsibility due to poor short-term achievements, lack of resource in charge of these activities. In this literature, this study argues that responsive corporate social responsibility enhance the effectiveness of management strategies. Furthermore, this paper has the academic significance of identifying the relevance of CEO's technology marketing capacity, corporate competition strategy, and responsive corporate social responsibility in SMEs.