기업명변경을 통한 글로벌 이미지로의 전환 전략이 기업 가치에 미치는 영향 : KOSDAQ 시장을 중심으로

This study, focusing on the corporate name change, aims to analyze how the company's strategy to transition to global image affects its corporate value. The analysis results of this study are as follows: First, investors have shown a very positive response to companies' conversion to a global image in terms of corporate name change. There are relatively significant differences in market responses due to whether transition to global image or not. During the entire event period (-60, +60), the conversion to global images is shown to achieve an ACAR(average cumulative abnormal return) of about 23.9% higher than the other, which is very significant. Second, investors are considering export ratios before and after name changes of companies that want to convert to global images when making investment decisions. Only those companies that want to convert to global images have a relatively significant market response to companies with export ratios between 9 percent and 39 percent before changing their names. In addition, the market reacts relatively significantly to companies which export ratios are between 0.025% and 35.7% after the change of name only for those that wish to convert to a global image. These analysis results could serve as a basis for securing competitiveness through the strategy of changing the corporate name from the perspective of the corporate. In addition, it could be provided as a reference when business managers and investors make decisions related to this.