특허 컨설팅 서비스가 특허 서비스 재구매에 미치는 영향 : 신뢰와 만족의 이중 매개효과를 중심으로

In this study, we tried to find the factor of repurchasing patent service from the quality of patent consultant and the result quality of patent specification. To do this, we analyzed the requirements of the patent service actually required by the company using the parameters of trust and satisfaction. Trust is an expectation arising from the other party's behavior, and satisfaction is derived from the difference between the expectations formed before providing any service and the expectations formed after the service is provided. Therefore, we will use the variables of trust and satisfaction to find the factors of patent consulting services to satisfy the requirements of companies. In this study, SPSS 22.0 was used to demonstrate the causal relationship of services, and the PROCESS macro method of Hayes (2013) was used to demonstrate the dual effect of trust and satisfaction. As a result, the interactions between patent consultants and corporate managers based on the company's employees and communication are based on trust and satisfaction, and have proven to be fully mediated. In addition, the additional benefit of the patent consulting service is to provide additional legal knowledge of the technology, and confirmed that the purchase of the patent service is satisfied through satisfaction even if there is no conventional trust. It is analyzed that the change of the times changed the conventional factors of patent service as a company that realizes patent disputes at home and abroad to seek ways to cope with intellectual property competition. As a result of the analysis of this study, companies recognize that conventional patent service is not effective for the company as part of the purpose of simple patent registration or task execution, which is low in practicality, and requires the necessity of securing practically competitive technology. Will be confirmed. Therefore, patent consulting service companies need to improve their strategies.