R&D제휴협력의 특성이 제품혁신 성과에 미치는 영향에 대한 연구: CSR유형의 조절효과를 중심으로

This study was conducted with the main purpose of analyzing the impact of the characteristics of R&D alliance (diversity vs. strength) on the product innovation performance of Korean manufacturers and the type of corporate social responsibility (business CSR vs. philanthropic CSR) activity on these relationships. The information for the analysis was collected from Korean manufacturing firms over 14-years (2002-2015) periods of time. The results of hierarchical multiple regression analyses as follow. First, as was expected in hypothesis 1, the intensity of R&D alliance of presents strong positive relationship with product innovation performance. Second, the diversity of R&D alliance did not reveal any statistically significant relation with product innovation performance. Third, the intensity of R&D alliance presents the stronger positive relation with product innovation performance than the diversity of R&D alliance. Fourth, regarding the moderating effect of CSR type, the results show that business CSR intensifies the positive relationship of R&D alliance’s intensity with product innovation performance in comparison with philanthropy CSR. Fifth, philanthropy CSR reveals stronger moderating effect on the relationship between R&D alliance’s diversity and product innovation performance than business CSR. The findings of this study accord to the arguments of transaction cost economics that emphasizes the importance of strong trust as the key success factor for R&D alliance. Together with practical implications for effective R&D alliance management using strategic CSR activities, this study provides research motivation for the convergence of strategic alliance research from open innovation perspective and social responsibility management research from sustainable management perspective.