핀테크 결제시스템 특성이 신뢰 및 혁신저항에 미치는 영향
The Effect of Factors of FinTech Service on the Trust and Innovative Resistance
손달호(계명대학교)
19권 5호, 149~161쪽
초록
With the development of information and communication technologies, Fintech service is rapidly growing as a major financial service. However, previous researches mainly focused on behavioral and technical factors of Fintech including security issues are sparse. Therefore, this study investigated the effect of factors of Fintech service on the trust and innovative resistance. Results showed that the convenience and the ubiquity had a significant effect on the trust and innovative resistance. However, the economics and the responsiveness had a non-significant effect on trust and innovative resistance. In addition, the trust and the innovative resistance had a significant effect on the switching value. Moreover, more factors are need to be included in research model to generalize research results.
Abstract
With the development of information and communication technologies, Fintech service is rapidly growing as a major financial service. However, previous researches mainly focused on behavioral and technical factors of Fintech including security issues are sparse. Therefore, this study investigated the effect of factors of Fintech service on the trust and innovative resistance. Results showed that the convenience and the ubiquity had a significant effect on the trust and innovative resistance. However, the economics and the responsiveness had a non-significant effect on trust and innovative resistance. In addition, the trust and the innovative resistance had a significant effect on the switching value. Moreover, more factors are need to be included in research model to generalize research results.
- 발행기관:
- 한국인터넷전자상거래학회
- 분류:
- 경영학