확률변경분석을 이용한 국내 치킨프랜차이즈의 수익성과 효율성 간의 관계 분석

This study analyzes the relationship between management profitability and efficiency of chicken franchise companies based on the information disclosed on DART (Data Analysis, Retrieval and Transfer System), and provides useful information for decision making of small and medium chicken franchise companies. The purpose of this study is to propose a framework for applying to efficient corporate operations. In other words, the efficiency analysis of the company's use of limited assets and human resources, and the financial indicators for measuring the company's performance indicate the limitations on partial performance. The MLE (Maximum Likelihood Estimation) analysis showed that the relationship between profitability and efficiency had a significant impact on the 5% level. The total variance of the estimation model is 0.547, which is significant at the 1% threshold level, and the ratio of variance of technical inefficiency errors to random error variance is 0.785. There is a technical inefficiency error and the ratio of inefficiency errors in the total variance is 78.5%. Most of them consisted of errors. This suggests that technical inefficiency exists in the sample of chicken franchise companies, and MLE analysis is more appropriate than OLS (Ordinary Least Square). If sales were high, profitability could be high as a result of high sales profit and efficiency.