창업자의 기업가정신과 환경인식이 경영성과에 미치는 영향: 대구의 창업기와 성장기 기업의 비교

This study studied the effects of founder's environmental awareness and entrepreneurship on business performance by stage of startup. In particular, the start-up phase was divided into start-up and growth phases to verify the moderating effects of entrepreneurship and environmental awareness on business performance. This study examines the structural relationship between the founder's perception of the environment, entrepreneurship, and business performance by using data from the Start-up Enterprise Survey conducted by the Daegu Creative Economy Innovation Center in 2018. For this purpose, variables were first defined through literature studies and research models and hypotheses were presented. Factor analysis, reliability and feasibility study were conducted, and the hypothesis was verified through structural equation model analysis. As a result of the verification, the impact of innovative performance on business performance was rejected, and the impact on the risk performance, market environment, and product environment on business performance was adopted. Innovativeness and risk-sensitiveness, which are entrepreneurship, have a stronger impact on the companies in the founding period, and market and product environments, which correspond to the environmental awareness of the entrepreneurs, have a stronger impact on the company's growth performance. Based on these results, this study explained the importance and necessity of entrepreneurship as well as the perception of environmental change according to the stage of business establishment.