중국 의약품 패키지 디자인의 색채 연구

Chinese pharmaceutical industry has two distinct medical systems, traditional Chinese medicine and modern Western medicine. Each has its own management and sales system in medicine. In the modern market environment, there is a unique design perspective in the packaging design of Chinese pharmaceutical products, especially the performance of packaging colors. Medicine is a kind of "commodity" with unique attributes, which is directly related to people's health and even life. Most of the research on pharmaceutical packaging is based on the perspectives of psychology, materials science, marketing, and advertising, and there is very little research on "color" based on one of the most critical elements of packaging attributes. This paper analyzes and studies color by selecting a large part of China's pharmaceutical packaging. In the selection of cases, the analysis and research were carried out through Chinese drug classification methods, modern color design methods, advertising marketing methods and branding methods. Through analyzing the general color rule, it can be found that due to the drug distribution channels, the color of prescription drug packaging in China is mainly based on color classification, but there is no general rule for this classification that covers all pharmaceutical packaging. Based on analyzation of this study, color classification for the packaging of non-prescription drug is proposed, for it is presented to the consumer in the most direct manner. This research analyzes both areas and proposes a color system that will lead to effective communication.