Fuzzy-AHP를 이용한 평택항의 전자상거래 활성화 방안에 대한 우선순위 분석

This study drew the factors necessary for the activation of cross-border e-commerce in Pyeongtaek port from experts related to Pyeongtaek port e-commerce. This study also produced the priorities of the factors necessary for activation of cross-border e-commerce through empirical analysis. This study selected the factors through expert research using Delphi technique in order to secure the objectivity and validity of the factors. And Fuzzy-AHP was applied to evaluate selected factors. The results of the analysis were shown as follows: daily ferry service between Pyeongtaek port and Chinese ports(0.319) as the first rank: private bonded shed by e-commerce companies(0.231) as the second rank: EMS by post office(0.196) as the third rank: logistics centers for collection and consignment(0.156) as the fourth rank: and bonded warehouses in FTZ(free trade zone)(0.099) as the last rank. Policy suggestions for the activation of e-commerce in Pyeongtaek port include as follows: first, the immediate implementation of daily sea transportation services, second, the efforts to start EMS, third, the operation of private bonded shed by e-commerce companies, Fourth, joint council by stakeholders in Pyeongtaek port to discuss activating plans.