창업기업 제품개발 프로세스의 문제점 체크리스트 가이드개발을 위한 연구

In Korea, many start-up companies emerged in the early 2000s, riding on the venture boom, and many start-up companies continue to appear today. Many start-up companies, like advanced countries such as the U.S., are growing by developing various technologies and exploring new markets, but the high failure rate of early start-ups is still a big problem. To this end, this study intended to present a checklist for start-up companies to find problems in the process of product development that reflect the investigation and results of the market and consumers in the product In order to identify and analyze problems arising from product development process, a checklist was first drawn up based on a literature survey and panel investigation. Through the completed checklist, in-depth interview was conducted in three stages. The checklist consisted of a total of 32 lists of 16 items with two configurations: market survey and consumer survey. As the final result, problems that emerged in the process of product development of start-up companies were presented through importance and weighting, which were derived from the results of three stages of expert group research. The results of this study were presented more appropriately to start-up companies in the product development process for start-ups based on design thinking and could be used as basic data for finding more efficient solutions by supplementing the checklist of existing product development processes.