변혁적 리더십이 직무열의에 미치는 영향 : 시장지향문화의 매개효과와 경영자 신뢰의 조절효과 분석

Recently, the rapidly changing environment has required Korean companies to respond through change and secure competitive advantages. In this era of change, the labor market will change at a faster rate than in the past, and industries will become more diversified. In the conditions of the rapidly changing technological environment, human resources are considered a source of competitive advantage in the hyperglobalized market. In particular, transformational leadership and job engagement are treated as vital factors within organizations. In this study, through our analysis, we identified (a) the relationship between the influence of transformational leadership on the market oriented culture and the job engagement, (b) the effect of transformational leadership on job engagement with the mediation effect of market oriented culture, and (c) the moderation effect of CEO-trust. The research model and hypotheses were formulated based on literature review, and 271 survey data were analyzed via SPSS 25.0. In addition, frequency analysis, exploratory factors analysis, correlation analysis, and regression analysis were conducted. The empirical findings indicated the following: First, charisma, inspirational motivation, and the individualized consideration characteristics of transformational leadership have positive impacts on the market oriented culture. Second, the market oriented culture and job engagement have a positive relationship. Third, there are mediation effects of the market-oriented culture on the relationship among charisma, inspirational motivation, and the individualized consideration characteristics of transformational leadership and job engagement, which leads to a positive impact on job engagement. Finally, CEO-trust moderates the relationship between the market oriented culture and job engagement. Based on the empirical results, this study proposes the contributions and implications of the research.