전망이론(Prospect Theory)을 통해 본 의사결정 과정에서의 특이 행동과 그리스도인 전문가 집단의 역할

The decentralization of decision making is more prominent in modern economy with market economy being more complex. However, the major researches from recently developed behavioral economics have shown that there may happen diverse biases in decision making process of individual economic agents due to bounded rationality. This study reviews the main contents of the prospect theory, the one of main theories of behavioral economics with focus on the characteristics of human decision- making process and its policy implications that we can examine it from the perspective of Biblical worldview and derive the possible role of Christian professionals regarding the issues arising from the biases in decision making processes. The parable of the Talent in Matthew 25 shows that “endowment effect” and its related “loss aversion” may give rise to negative results in the biblical example, too, which can be relieved by “broad framing”. We propose the role of Christian professionals for the possible solution for the negative outcomes caused by “certainty effect” and “possibility effect”. We also propose establishment of ethical codes for the Christian organizations, which can be effective when the ethical codes is incorporated in the way that the loss aversion can effectively work in its implementation. We hope that the active role of Christian professionals in helping people suffering the problems caused by divers biases manifested by prospect theory may renew the role of Churches in modern world.