A Study on the Relationship between Environmental Corporate Social Responsibility, Corporate Image and Firm Performance in Chinese Enterprises

[Purpose]The purpose of this study is to analyze the relationship between environmental corporate social responsibility (ECSR), corporate image and firm performance. This paper also analyze the mediating effect of corporate image between ECSR and firm performance. [Methodology]The relationship between research variables were analyzed using the survey method. The research model and hypothesis were validated using SPSS Statistics 22.0 and AMOS 22.0 based on 304 questionnaires. [Findings]As a result of the study, ECSR has a positive effect on corporate image and firm performance. Besides, corporate image plays a positive effect on firm performance. Furthermore, corporate image also has a positive mediating effect between ECSR and firm performance. [Implications]ECSR is analyzed to influence the effect on corporate image and firm performance. In addition, it is analyzed that ECSR affects firm performance. Hence, the firms should pay attention to ECSR in order to affect firm performance. The firms pay more attention to ECSR, the firm can get higher firm performance in future. Although the ECSR may increase the cost in a short time. It is analyzed that ECSR plays an important role in the firm performance. This paper also analyzes that the corporate image has a mediating effect on the relationship between ECSR and firm performance.