모던디자인의 젠더 관념과 페미니스트 디자인사 기록으로서의 전시

This study critically examines the gender ideology of the Bauhaus aesthetics that gave birth to modern design and the functionalism that modern design aimed to create an order based on sexual bias in design discourse and practice. Modern design rejected the value of handicraft, decoration, form and surface as opposed to machine production, geometry, function and structure. In the past, handicrafts and decorations were imposed on women, while mechanical and functional forms were imposed on masculine traits. Therefore, modern design valued male value and suppressed other values ​​due to its characteristics. But Stuart Euwen, paradoxically, points out that the mathematical rigor of modern design was not something that could be easily manufactured by mass-produced machines, but rather that the skills of craftsmen were needed to execute it effectively. But this is not recorded in the mainstream history of modern design. This hybrid process has been concealed. To change this structure, sheryl buckley, a design historian, proposed a feminist approach to the narrative of design history, first to reconsider the ideological nature and implications of terms such as ‘feminine’, ‘detailed’ and ‘decorative’. Second, it should be recognized that sexual division of labor based on biological characteristics is patriarchal bias, and third, that design historians should realize the structural role of women and men in the history of design, and finally, historians should note the value system that privileges exchange value as superior to value in use. Based on this discussion, I presented ‘The W Show: A List of Graphic Designers’ as a practical example of feminist design history, which is meaningful in that it formed a chapter in feminist design history by investigating and discovering Korean female graphic designers, who have not been well known so far. It is expected to expand into various exhibitions and events related to women's design in the future, and through these attempts, we will be able to build a new meaning and history beyond our biased understanding of design and women's relationships.