해외여행과 데이터 로밍서비스의 관계에 관한 연구

This study examines the relationship among how travelers use data roaming, data roaming types, fees, and travelers’ satisfaction. The results of hypothesis 1-1 through 3-2, excluding hypothesis 2-2, prove there are significant differences. This study finds several implications. First, there was a difference in overseas travel data roaming price satisfaction depending on which data roaming method was used (auto-roaming, pocket, U-Sim). The respondents who used pocket Wi-Fi had higher satisfaction than the respondents who used auto-roaming and U-Sim. Second, for service satisfaction, pocket Wi-Fi had higher satisfaction than U-Sim. Third, there was a difference in general travel satisfaction depending on travel types, package tour travelers had higher satisfaction than business travelers. Forth, for economic benefit, package tour travelers and private tour travelers had higher satisfaction than business travelers. Fifth, there was a difference in economic benefit of data roaming depending on overseas roaming purpose (business, private), private usage travelers had higher economic benefit than business purpose travelers. Sixth, for service dissatisfaction appeal, there was no difference between private usage and business purpose. This study finds that the expenses according to data roaming method are different between countries and ICT investment environment. Thus, data roaming preferences are different in each country. Moreover, the results show differences considering service cost, so travelers who consider cost prefer pocket WiFi that can be shared if it is a private tour. With these valuable results of the relationship between overseas trips and data roaming services, this study can be used as a valuable asset to overseas travelers for convenience and safety.