A Study on Strategic Orientation and the performance of IT Startup : The Mediating Effect of Network

This study aims at examining the effect of strategic orientation on IT startup performance andanalyzing the mediating effect of network in the relationship. The study was conducted on the threedimensions that make up strategic orientation: technological orientation, customer orientation, competitiveorientation on firm performance, and the understanding of the role of the network. Empirical research on 94IT startups as residents of startup support institutions was conducted. The suitability of the research modelwas evaluated with PLS-SEM. As a result of the empirical analysis, customer orientation and competitiveorientation was verified to have a positive effect on network, while Technological orientation was confirmedto have no positive effect. and network mediated the relationship between customer orientation andcompetitive orientation, while Technological orientation was confirmed to have no positive effect. The resultsof this study provide startup practitioners with strategic direction and the importance of networkestablishment and utilization