동북아시아 허브 ( Hub ) 공항으로서 인천국제공항의 가능성과 한계에 대한 고찰
A Study of the Opportunities and Limitations of Incheon International Airport as a Hub Airport in Northeast Asia
이형룡(세종대학교); 김점남(일본항공); 하인주(세종대학교)
11권 1호, 171~192쪽
초록
The purpose of this paper is to investigate the opportunities and limitations of Incheon International airport as a Hub airport in Northeast Asia. Delphi analysis was used to provide an indepth examination. The professional group consisted of pilots and managers of 25 different airlines which are flying to and out of Korea. TTie result indicated that Incheon International aiiport do need the concept of marketing in terms of managing airport in order to become a Hub airport. This study also provided evidence for the effectiveness of a positive link between marketing strategy for attracting foreign airlines and business strategy for service improvement
Abstract
The purpose of this paper is to investigate the opportunities and limitations of Incheon International airport as a Hub airport in Northeast Asia. Delphi analysis was used to provide an indepth examination. The professional group consisted of pilots and managers of 25 different airlines which are flying to and out of Korea. TTie result indicated that Incheon International aiiport do need the concept of marketing in terms of managing airport in order to become a Hub airport. This study also provided evidence for the effectiveness of a positive link between marketing strategy for attracting foreign airlines and business strategy for service improvement
- 발행기관:
- 한국호텔외식관광경영학회
- 분류:
- 관광학