패밀리 레스토랑 이벤트 활동이 고객의 관계지향성과에 미치는 영향

The purpose of this study is as follows; first, to examine systematically visual security of assessment on event activities at the family restaurants and it's contribution on the inclination of the customer relationship, second, to examine the efficient marketing plans of events at the family restaurants, for maximizing the enterprise profits with efficient management. The data of this study was taken from five foreign brand family restaurants(T.G.I. Friday's, Bennigan's,Sizzler, Outback steakhouse, Marche') run in Seoul, Korea. It was surveyed to every 5th customers who visited from May, 1,2001 to May, 20, 2001 and December, 20, 2001 to December, 31,2001 in the family restaurants by an interview method of self-filling up. The results were as followings; Sales service group, low income earner group, young age-group and female group in variability verification of each group by demographic characteristics are perceived highly effect and valuation on event activities. In the difference of each group by use form the groups such as frequent visiting group, group accompanied by friends and family, highly paid group and a benefit club or a graduates' association are perceived highly effect and valuation on event activities.