예비창업자 및 창업자의 시장지향성과 학습지향성이 창업성과에 미치는 영향

[Purpose]The purpose of our empirical study is to analyze the impacts of market orientation and learning orientation on entrepreneurial performance of entrepreneurs. [Methodology]After reviewing related literature about market orientation, learning orientation, and entrepreneurial performance, six hypotheses were developed. Survey questions were collected from 174 nascent entrepreneurs and entrepreneurs searching for angel investors and entrepreneurship consultants. The measured variables were extracted through exploratory factor analysis. After testing the reliability and validity of the data, six hypotheses were examined using regression analysis. [Findings]Customer orientation and competitor orientation of entrepreneurs have effects on financial performance, while learning orientation does not have any effect on financial performance. Customer orientation and learning orientation of entrepreneurs have effects on non－financial performance while competitor orientation does not have any effect on non－financial performance. [Implications]There are not so many empirical studies to examine the relationship among market orientation, learning orientation, and entrepreneurial performance of growth－seeking entrepreneurs. In order to booster financial performance, entrepreneurs should focus on market oriented activities. In order to encourage non－financial performance, entrepreneurs should focus on both customer－oriented activities and learning orientation activities.