중국의 기업가 정신과 창업의도에 관한 연구: 5대 신상방(新商幫) 지역, 창업교육, 창업경험을 중심으로

In this study, we analyzed the factors of entrepreneurial personality, entrepreneurial practical competence, entrepreneurial attitude and perception, entrepreneurial intention. In particular, considering the regional differences in the startup ecological environment in China, we examined the differences between the variables according to five new commercial group regions (Shandong, South Jiangsu, Zhejiang, Southern Fujian, Pearl River Delta) and the existence of startup education/experience. In addition, the differences in the results of path analysis were examined through multi-group analysis according to the existence of startup experience. Based on the purpose of this study, our findings can be summarized as follows: First, there are statistically significant differences in research variables between each of China’s five commercial group regions. In the presence of entrepreneurial experience, the five commercial group regions show higher figures than other regions on entrepreneurship and entrepreneurial intention. In the meanwhile, it also shows the significant influence of Chinese traditional culture on entrepreneurship. Secondly, on entrepreneurial education, the amount of answering ‘Yes’ in all variables is higher than that of answering ‘No’. In other word, China's current entrepreneurial education has been indicated to be effective in enhancing entrepreneurship and entrepreneurial intention. Third, hypothesis verification results indicate that among the components of Entrepreneurial Personality, entrepreneurial practical competence, innovativeness, need for achievement, and opportunity recognition competence interpersonal competence have a positive influence on entrepreneurial attitude and perception. At the same time, both individual attitudes and social perceptions have a positive influence on entrepreneurial intention. In addition, only risk-taking also has been shown to have a positive effect on the entrepreneurial intention. With respect to actual entrepreneurial intention, it is possible to confirm that risk-taking is the only important determinant. Fourth, in the case of multi-group comparisons, it is confirmed that there are differences in entrepreneurial paths due to the existence of the entrepreneurial experience. Finally, In the relationship between Entrepreneurial Personality, entrepreneurial practical competence, entrepreneurial attitude and perception and entrepreneurial intention are the answer “Yes” is less than answer to “No” in the entrepreneurial experience.