아시아와 유럽 문양 디자인에 관한 연구 -가죽 가방 문양 디자인을 중심으로-

Creative Graphics of leather products in design field has special meaning. Among many luxury brands, leather goods have been developing steadily at the fashion forefront. With the rapid global economic growth and technology development, people desire more in luxury consume to improve life level and mode. Patterns play a unique decorative role in leather design, as well as a kind of symbolic role in luxury goods which are occupying a large market space. The purpose of this paper is to point out a new directions for leather products in the future graphic creativity design. The content of this paper is to analyze the origin of patterns, regional characteristics, developments and classification of patterns based on a theoretical review and sales data in the past five years(2013～2018. After comparing and sorting 46 Asia and 46 Europe brands of leather products, the similarities and differences between materials and symbolic lines are summarized. A new creative and innovative designs of leather products can be carried out according to these data and conclusions. Patterns design also become a major focus on leather goods. This study methods are to investigate the performance of the patterns via cases study, theoretical research such as professional books, papers and internet data, and mixed methods. Most of the internationally well-known leather goods brands are concentrated in Europe. European brands basically own 40% to 80% of consumers of leather bag products, occupying an important position in the international leather goods market. By contrast, Asian brands still have a lot of space for improvement not only in the choice of materials but also in the forms design. This study is expected to increase the market share and pattern design diversity through the research data.