지방 관광 이미지에 대한 방문자 인식의 Q방법론적 접근: 포천 지역을 대상으로
Q-methodological Approach on Visitors' Recognition toward Rural-Tourism Image: A Case of Pocheon
이경여(한양대학교); 박상현(한양사이버대학교); 최기종(한국축제관광연구원장)
24권 2호, 295~313쪽
초록
Rural towns without economic independence have been developing local tourism to overcome financial difficulties. However, many of them have been unsuccessful due to the absence of tourism image. This study aims to analyze the tourism image of rural towns using Q-methodology. Twenty-three photo images of Pocheon, a rural town near Soeoul, were selected as Q-sample. As a result, three types of tourism image were derived: Modern Image, Nostalgia Image, and Festival Image. Among the images, the Festival Image is recommended as a representative tourism image of Pocheon to attract more tourists and promote tourism industry.
Abstract
Rural towns without economic independence have been developing local tourism to overcome financial difficulties. However, many of them have been unsuccessful due to the absence of tourism image. This study aims to analyze the tourism image of rural towns using Q-methodology. Twenty-three photo images of Pocheon, a rural town near Soeoul, were selected as Q-sample. As a result, three types of tourism image were derived: Modern Image, Nostalgia Image, and Festival Image. Among the images, the Festival Image is recommended as a representative tourism image of Pocheon to attract more tourists and promote tourism industry.
- 발행기관:
- 관광경영학회
- 분류:
- 관광사업/레져사업