내부마케팅과 직장생활의 질 및 삶의 질 관계에 관한 연구: H 체인 호텔 종사자를 대상으로
A Study of relationships among internal marketing, quality of work life and quality of life: Focusing on H chain hotel employees
전예진(부경대학교); 우은주(부경대학교)
24권 2호, 519~542쪽
초록
The objective of this study is to investigate the relationships among internal marketing, quality of work life(QWL) and quality of life(QOL) in hotel industry. Applying relevant theories, the study empirically substantiates which internal marketing factors affect on quality of work life and also examines the connection between quality of work life and quality of life. A total of 287 questionnaires were collected and 274 samples were used for statistical analysis. As a result, reward system, welfare benefits and empowerment positively affect on quality of work life. Moreover it was also found that there is a significant relationship between quality of work life and quality of life. Based on the results, theoretical and managerial implications of these findings were discussed.
Abstract
The objective of this study is to investigate the relationships among internal marketing, quality of work life(QWL) and quality of life(QOL) in hotel industry. Applying relevant theories, the study empirically substantiates which internal marketing factors affect on quality of work life and also examines the connection between quality of work life and quality of life. A total of 287 questionnaires were collected and 274 samples were used for statistical analysis. As a result, reward system, welfare benefits and empowerment positively affect on quality of work life. Moreover it was also found that there is a significant relationship between quality of work life and quality of life. Based on the results, theoretical and managerial implications of these findings were discussed.
- 발행기관:
- 관광경영학회
- 분류:
- 관광사업/레져사업