관광객 혼잡지각, 대응행동, 만족도 간 영향관계 분석 : 단양군 ‘만천하스카이워크’ 방문객을 대상으로

This study was conducted with the aim of analyzing the influential relationship between crowding perception, coping behavior and satisfaction of tourists. To achieve the purpose of the study, the theory of study was established through literature research on crowding perception, coping behavior and satisfaction. In addition, an empirical survey was conducted on visitors to the ‘Mancheonha skywalk’, a representative tourist site in Danyang County, and discussed the implications of the research based on the analysis results. First, a confirmatory factor analysis and reliability analysis were conducted to extract factors and verify reliability of measurement variables, and both of the analyses determined that they were suitable for conducting the study by meeting the statistical recommended criteria. As a result of the hypothesis test, <Research hypothesis 1> was adopted in part, with significant effects of spatial congestion perception on response behavior among the sub-factors of congestion perception. In addition, <Research hypothesis 2> was adopted, and the relationship between response behavior and satisfaction was shown to have negative(-) influence. On the other hand, <Research hypothesis 3>, 'Complex Perception will have a significant effect on satisfaction' was rejected. Based on the analysis results, the research derived suggestions such as the establishment of rest facilities for coping behavior by tourists, preparation of queue management guidelines for densely packed facilities, and the need to measure crowding perception of each detailed space. The results of the research are meaningful in providing basic data for managing crowding perception and enhancing tourist satisfaction in terms of development and management of tourist sites.