사용자 경험 디자인의 가치 제안 요소에 대한 고찰 -제품디자인의 사용성을 중심으로-

Since the 200s, the UXD(user experiences design) that can provide users with the best experience beyond simple functional and aesthetic values has become more important in order to have competitiveness in this industry. The purpose of this study is to explore the factors that enhance experience value, focusing on usability, which is the basic element of UXD in product design, and analyze the role and opportunity as a value proposition for market competitiveness of products. For this study, a theoretical consideration of value proposition and UXD was investigated, and empirical value elements and value propositions were analyzed through a case study of UXD in product design, Based on three categorized experiences, ‘Experience from basic functionality’ aspect requires creative and innovative solutions that promote efficient usability. ‘Experience in the use process’ aspect, it is important to derive differentiated insights in the overall use process and cycle. And ‘expanded new experience’ aspect, new product definitions or concepts is required in consideration of the relevant ecosystem and environment of the product, which created unique and differentiated product values. As such, the UXD could improve, enhance or innovate the user’s experience, and further increase the value of the product through defining user problems and needs in use. In conclusion, In today’s market, where products are flooded and value proposition is difficult just by feature diversification, UXD can be an important strategic role to create uniqueness, differentiation for competitive advantage, and value for high market competitiveness. For product success, the ability to present new and innovative user experiences beyond functional innovation and develop strategic value propositions for product success from a marketing perspective is required.