프라이빗 뱅킹 고객의 부동산 자산관리 의식과 관계의도 및 관계품질의 영향관계

Changes in the global financial market and requirements for real estate asset management services of private banking customers in domestic financial institutions are diversifying. Therefore, the purpose of this study is to propose various and detailed real estate asset management services that affect the positive recognition of private banking customers for financial institutions. To this end, as an analysis method for analyzing the results of surveys on 'property management service', and ‘relationship consciousness' of private banking customers, frequency analysis, reliability analysis, technical statistics analysis, corresponding sample T test, IPA, Multiple linear regression analysis was performed. As a result, in-depth customer intention was grasped through the IPA analysis of the real estate asset management service of the private banking customer, and an influence factor on the asset management service of the private banking customer was derived through the multi-linear regression analysis. Therefore, when the results of this study were put together, the real estate asset management service, in which private banking customers had a significant effect on the “relationship awareness” with financial institutions, was found to be “in-depth service on trends and prospects in the domestic real estate market”. Since the sample of this study is limited to S Bank, there is a limit to generalize the results of the study. Complementing these limitations, following the relationship consciousness of this study, “If a study on the real estate asset management service system is conducted, it is expected that more meaningful research results can be obtained.