비즈니스 기회 발굴을 위한 문제-해결방법 기반의 특허분석 방법

Identifying business and technology opportunities based on patent intelligence is essential for a firm’s sustainable growth. Therefore, studies that analyze patents as technologies developed to solve certain problems has emerged. Despite these studies, they have limitations in identifying firm-specific business and technology strategies, application of patents in various countries and making full use of the patent bibliographic information. In this regard, this paper suggests an approach that identifies specific business strategies by recommending a business area and technology to a firm by defining patent keywords as problems and classification codes as solutions. We first collect patent data, and construct firms’ problem and technology portfolios. Then, we recommend problem and technology entities based on the capabilities of the target firm. Finally, we analyze association rules of entities to identify business and technology opportunities. We expect that our approach will contribute to discover feasible opportunities based on the firm’s internal capabilities and will be used as a Problem-Solution based patent intelligence tool for patents in various countries using text and bibliographic information.