고용브랜드 정책이 경영성과에 미치는 영향 관계와 자기초월가치의 조절효과

In recent years, as the management environment becomes more complex and severe, the negative image of the company's employment has caused a great damage to the survival and development of the company, and this problem is more serious in the SMEs. Employment brand is emerging as a new topic in the HR field to promote the survival and development of companies. Employment brand is a concept that can be used in the strategic aspect to secure, retain and manage talented people. In particular, in a situation where diversified changes in the labor market are expected, the company's differentiated employment brand policy is emerging as a key factor in securing competitiveness. Therefore, companies need policy activities to increase the value of the employment brand. For this reason, managers of companies have become interested and excited in the employment brand, and the manager's employment brand policy induces improvement in management performance, and the self-transcendence value they pursue will make a differences in management performance through the employment brand. Therefore, the relationship between the employment brand and management performance in the HR aspect and the policy aspect of the CEO was investigated, and the moderating effect of pursuing self-transcendence value was examined in the relationship between the employment brand policy and management performance. For empirical analysis, this study conducted a questionnaire on the employment brand policy and self-transcendence value for CEO of 128 SMEs, and utilized the management performance based on the financial approach. As a result, first, the CEO's employment brand policy has a positive effect on average sales and sales per person. Second, self-transcendence was found to play a moderating role in the relationship between employment brand policy and average sales and sales per person. This study is meaningful in terms of HR approach and CEO’s policy approach in relation to employment brand, verification of the moderating effect of pursuing self-transcendence in consideration of the economic and social aspects of the CEO. Based on the research findings, this study discussed its academic and practical implications, limitations and future research task.