문화융합의 시대에 ‘문화지향의 디자인’을 위한 교차문화적 디자인 방법론의 이론적 프레임워크에 관한 연구

In the global market, reflecting cultural characteristics in product design is becoming increasingly important for diversity and differentiation. However, not only is the design methodology based on culture, but there is no systematic study of related concepts. The purpose of the study is to establish a theoretical framework on how the core elements of complex culture can be projected into products and services. This paper conducted under the context of 'culture-oriented design'. based on literature review, and a cross-cultural approach was used to analyze and integrate cultural elements in design methods and processes. The study first presented a three-level model of culture to help classify and analyze cultural objects and cultural characteristics. And I studied how to extract cultural elements from cultural objects and to apply them into the design model. The research method was reconstructed in three stages of identification, interpretation and implementation from a cross-cultural perspective. The design process also presented four steps including story and scenario setup. The design of these cultural orientations means to consider and apply the cultural elements of the target market for better aesthetic functional and emotional acceptance. The comprehensive model of culture-oriented design explains how cultural characteristics are projected into the design and created as cultural products and services. Thus ultimately showed how culture contributes to socioeconomic value creation, cultural preservation, and a new creation of convergence culture. Furthermore, it is proposed to utilize local cultural contents for developing innovative products and services.