워드 클라우드 분석으로 본 에어비앤비 숙소의 인기 키워드 연구

With the development of internet technology, the use of sharing economy is becoming more active and prevalent. Particularly, in the tourism industry, which is based on the concept of mobility, the adoption of sharing economy has increased. Airbnb is the world's largest online accommodation facility that uses a shared economy. Airbnb hosts provide potential guests with information about the property. Listing titles are short information for guests to understand the property conveniently. Using a word cloud, this study analyzed text data from Airbnb's listing titles and identified the key words of thirteen major world cities. The results were provided in word cloud graph and word frequency ranking tables. These reveal the important key words of Airbnb properties of each city. For choosing an accommodation, tourists consider various characteristics of the accommodation, and select one that combines the most important ones. The study results show that the location and atmosphere of the property are critical, and for some cities, particular areas’ names were identified important. In addition, particular amenities such as WiFi were identified as important elements for a certain city. Based on the results this paper presents theoretical and practical implications. It is also expected that this study provides meaningful resources for the strategic management of sharing economy platforms.